Soak that Summer Breeze with Max Fashion

I hope you guys are doing well!

This week has been pretty hectic, waking up early in the morning to the sound of my alarm, even before the birds could wake me up. All so that I could get the perfect natural lighting for my photo-shoot. Most of the people usually take it casual when anyone talks about photo-shoot, they assume as if there are no efforts involved, it’s more than a good background and a good camera. Initially, that was my idea behind a photo-shoot, but over time I have studied and noticed what goes behind a real Photo-shoot and hence with the turn of the new year, I have decided to change my approach to these shoots by using a more conceptual style of shooting for every outfit.

As I like experimenting with new concepts and new ideas for my shoots, this time my shoots were conceptualized by a brilliantly talented photographer who is not only an expert with his photography skills but a great director too. The pictures you’ll be seeing below are captured by Jovel Fernandes. We’ll be talking more about the concepts as we scroll down through the pictures.

What I will be talking about this week is a mix of traditional wear, embroidery, casual and fusion wear. I recently collaborated with Max India, yes you heard that right! Max, one of the most prominent and well-known fashion brands in India. They have a lot to offer from their seasonal collections to the trendiest clothes which never go out of fashion, affordable & reasonable prices, variety and not to forget, their clothes cater to both the genders and all the age groups.

Before I tell you anything more, I would like to bring to your notice a mind-blowing offer that is currently going on at the stores. As we’ve begun with summer, Max is announcing a free holiday to anyone who shops for Rs 2999 and above at any of their stores in India.  Something that I would definitely try my luck at.

So let’s begin with the article.

Launched in the UAE in May 2004 by the Landmark Group and Indian Businessman, Micky Jagitani. Being an Indian, it was only matter of time before it established in India and rightly so, Max was established in India in 2006, opening their first store in Indore. Now, Max India has a reach that extends to over 60 cities. Boasting a loyal customer base of over 5.5 million. Max is the most profitable value fashion format in the region.

Max offers apparel, footwear and accessories for the entire family – women, men and children. Customers can expect a world-class shopping environment stocking the latest in international fashion from around the globe, as well as Max’s own label of in-house designs in carefully chosen color palettes. Shoppers enjoy great prices on an excellent range of over 3,000 styles every season, in brand new designs, silhouettes and fabrics.

Max’s new spring and summer 2018 collection has revamped all their racks. The western section has got a whole new look, the collection embraces the newest and trendiest styles from across the globe. The ethnic section on the other hand, not only includes the traditional kurtas and sets but also incorporates  Fusion in the ethnic collection catering to the modern lifestyle and yet standing by the traditional and ethnic wear targeting best of both worlds.

I personally liked the new collection, formals, casuals, athleisure, Indian, night suits, all under one roof. I settled on a plan for this article by dedicating this article in maintaining a fusion theme this time by empowering ethnic/Indian outfits.  I decided to stick to garments which were from the ethnic section. However, I thought of selecting another pair as casuals from the western section to cater to all those fashionistas who prefer western clothing more than traditional or Indian for this season.  Considering the Goan weather, we’d usually opt for something that makes us feel at ease.

This Summer Max offers Tropical florals in Indian hues, feminine silhouettes with ruffles, tiers and smocking detail. The season starts with the indigo range consisting of classy draped and trendy silhouette followed with Falgun featuring colorful chintz flower in different patterns. Quirky indigo prints, Jamdani prints, pastel floral block prints in hues of indigo/Mexican mustard and shades of pastels form a cheerful summer collection. Intricate embroideries are woven all over the summer collection.

The first outfit that I styled was an ensemble of traditional wear and embroidery, multi-tiered, cotton blend mustard shaded  Anarkali kurta along with a brown belt above the waist which I put together with an off-white straight fit pants which are currently in a trend, kept it minimal with oxidized earrings and yet stylish. My Perfect pick for the summer. The photo-shoot involved subtle architecture with warm colours along with some greenery to complement the mustard tone of the outfit.

 

 

 

 

The second one was more of a casual/western outfit idea. A loose, black cami -swing top with tiny block prints perfect to make you feel easy breezy for the summers. There are plenty of us who aren’t comfortable with wearing shorts or skirts during summer or it just not might be the right place to wear so,  we prefer jeans or jeggings in that case .  You can now ditch the jeans and own some bright coloured straight pants because comparatively, it’s even more comfortable than your usual pair of denim. If you don’t believe me, see it for yourself in the pictures below. Concept utilized for this particular shoot is called as ‘’Urban photography’’ which is best understood by; capturing movements that generally and casually take place on the street.  For example, a woman walking returning home after a busy workday, or a couple of people checking out the subject during the shoot or even a moving crowd. The concept is best explained by the pictures executed down.

 

 

 

 

 

The third and last outfit that I picked out for my blog was from the fusion section at the Max store was this dress. You can call this one a fusion or even indie. I decided to add a hint of bohemian to this look by wearing my tan boots, it artfully complimented my beige ethnic dress. This dress can be personalized your way, can be worn as a dress and even as a spaghetti kurta, team it up with bright coloured pants like green or orange and your good to go.  The colours and the styles are perfect, minimal and moreover comfortable for a heaty season like summers. Max is definitely a go to store if you’re looking for seasonal garments at an affordable rate thereby updating their racks with the trendiest clothes

 

Here we come to an end of my trio feature from the Max Summer collection, where I planned on catering for all of those who love the traditional wear and casual/western wear. I hope you guys liked how I styled my outfits differently and in my way. Thank You Max Fashion for collaborating and letting me borrow the latest collection for my article.

Just to remind you guys that Max Fashion is having a superb offer for summer, all you gotta do is, shop for 2999 or above and win a free holiday. Head over to the Max store in Mall De Goa right now and choose from a wide collection for this season.

Have a lovely weekend and don’t forget to drop by the Max store,  they always have something in store for everyone.

 

 

 

 

 

Shruti Haldankar

From the beautiful land of sun, sand and sea, Goa. I've recently completed my Bachelor in Business Administration and earned a BBA degree, I've been fashion blogging for a couple of years now and try to dedicate as much time as possible to my part time passion.

4 Comments

    • Hey you guys !Thanks so much . It’s great to receive such compliments

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