From Dusk till Dawn feat Twelve AMPM


Hope you guys had an amazing weekend and a wonderful Holi  .

Well this week we are talking about contemporary fashion .

Contemporary brands generally target consumers in their 20s and 30s, therefore, their aesthetics represent the tastes and trends that appeal to a younger consumer. You’ll see flirty dresses, bright colors and prints, fitted pieces, crop tops, and styles that are considered trendy and fashion forward. Not all contemporary pieces are casual, but they all do generally have a youthful twist. Contemporary pieces are often made with higher-quality fabrics than lower-priced lines, which attributes to their cost. Detail and fabric quality won’t be as high as luxury lines, but expect pieces from contemporary brands to be fairly well made.

The contemporary category often contains more modern-style clothes compared to the higher end luxury market.  The voice of the contemporary industry is a bit more modern and a tad younger (not always, but often). The luxury industry makes clothing for occasions that are special, not for a woman’s everyday life.  Designer collections and Haute Couture lines are great, but trendy women with a little less money to burn needed an alternative.  Contemporary apparel is clothing that is accessible, in price and in terms of the way people wear it.

Let me give you a bit of introduction about this brand , what their collection includes and what kind of apparels are mostly their genre.


This beautiful bateau necked  Pine green dress from TWELVE AM PM  with an influence from the vintage era. Picked out from  the new collection called “Paradise on Earth” with floral detailing  on the neckline perfectly suiting the entire apparel making it look very minimal and chic as a formal outfit giving a perfect example of  contemporary fashion .

TWELVE AM:PM is a classic British label with a fun twist on it. As is evident from the name, the label offers a complete wardrobe solution that can make you transition seamlessly from boardroom hustle to an evening huddle. Effortless, Elegant and understated – Twelve fuses European craftsmanship, attention to detail and luxurious fabrics with a typical British sense of quirk forging a combination like no other.

TWELVE AM:PM is the front-runner in defining contemporary fashion for the shopper seeking global fashion with an Indian soul. The brand has redefined “fresh fashion” and launches a new soiree, a new collection every month. What’s more – you can’t afford to miss not indulging in a design – coz once expired – it never makes a come-back to the shelves. So indulge now !

Catering to the discerning global fashionista, Twelve alleviates its wearer of the eternal quest of refreshing the wardrobe. With as many as Twelve capsule collections in a year, there is always something new for one to indulge in and never a dull moment in the store. Each design comes with an expiry date and barring the ubiquitous classics, the designs do not make a come-back. Its more than a reason to fire your impulses ( all Twelve of them ) and indulge !

It brings International fashion and ultra hip styling to Indian shores in this eclectic package of quirky fashion. The label is uber-chic, spunky and extremely fashionable whilst being elegant and overtly contemporary in its aesthetic. Completely in-sync with International trend forecasts, Twelve is at the forefront of cutting edge fashion, often seen on international ramps but delivers the same at prices that are unparalleled.

Developed by a global creative team, the label for its India launch collaborates with design visionaries Ankur and Priyanka Modi who are known for their understated aesthetic and strong rooted passion for everything Indian. The special edition collections meant for the Indian market come with a liberal dosage of Indian seasoning in an otherwise cutting-edge western fashion offering. Twelve AMPM is a comprehensive wardrobe solution for the wearer replete with an offering of accessories such as sunglasses, handbags and wallets,belts, jewelry and footwear besides its mainstay, apparel.

Twelve  ampm is located in New Delhi , Bangalore, Mumbai and now in Goa .  The store was inaugurated and launched on November 2017 . Twelve AMPM is located in 12 cities including Dubai , the latest store was opened in Goa as a collaborated store in Taj Vivant Panjim. Its now open and you guys can shop a whole lot from here . The brand name itself tells you that this store has got everything from a formal workholic morning to a dance away party wear .

You may want to ask where we shot these amazing pictures , Yes, the interiors look beautiful and very instagrammy therefore I chose the extravagant Hotel Le Meridien Goa this time not only because i loved interiors but it was complimenting my outfit and the theme too. takes you back to jazz hall in the retros.

My friend Ian De Noronha and I collaborated for this shoot .Ian De Noronha is an amazing photographer who learnt different genres of photography at The One School Goa. These shots certainly tells you how creatively he has captures the pictures. He is open for collaborations and you can check out his profile here – @ian_de_noronha .


And here we come to an end of this beautiful article that talks about contemporary fashion .I’m more than grateful, that writing helps me gain knowledge and provide the same to all you people reading it . Thank you so much for being with me till date, I promise to deliver new ideas and new information . Also, if you guys have any particular recommendations please let me know in the comments below .

Have a nice day beautiful people and keep yourself stylish .

Research credits


Shruti Haldankar

From the beautiful land of sun, sand and sea, Goa. I've recently completed my Bachelor in Business Administration and earned a BBA degree, I've been fashion blogging for a couple of years now and try to dedicate as much time as possible to my part time passion.


  1. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my good old room mate! He always kept chatting about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

    • hey Cialis ,
      Im glad you liked it and got few of your good memories back .

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