Are  you here at Pop it up in association with India Beach Fashion Week ? 

Heyyy ! So we got done with India beach fashion week Day – 1 and yes, I had a great time spending my whole day there and my summer just got better .

This time , it was Pop it up in association with India Beach Fashion Week. Pop It Up has got some amazing and brilliant stalls this time ranging from clothing lines to home decor. The set up here was so alluring , the bright and white stalls all along the beach side .

So we spent lots of time here at Pop it up, the jewellery, the designer clothes , home decor ,footwear , accessories ,we checked all of it and all of it were some unique pieces and wonderful work done by all these top notch entrepreneurs.

Alright ! So this was my first time attending India beach fashion week as a blogger ,the vibes around and groovy music just got me feeling relaxed after my hectic internship . So we just got done with the first day of IBFW 2017and I’ve lots and lots to rattle about, but long story short , I’m gonna let my pictures and videos do it here .

It was one of my greatest moments to have witnessed live fashion shows by the talented designers like Sounia Gohil , Sanjay Hingu , Amrose D’souza , Digvijay Singh , Asif Merchant , Ken ferns and last but not the least Arjun Khanna. 

Sounya Gohil had a wonderful collection of swimwear and formals ,getting away from the usual designs trying to experience with prints and various materials on her clothing line , complemented by the colours like black , white and maroon as her solid colours for this edition of IBFW .

Another stunning show put up by Sanjay Hingu , his collection included lots of horizontal patterns  and shady colours and mostly dealt with linen . A swim wear from this collection for men’s would be totally definite .

ICONIQUE by Amrose was one of my favorites for the night. So Amrose just launched her men’s line called the ICONIQUE at IBFW ,and I find myself so lucky to have got a chance to interview her and ask few questions on her brand. Being one of the best designers in women’s clothing , she has always believed that fashion wasn’t meant for women alone and this created her first line around men . This brand launched by Amrose aims to create bold looks , free of convention and designed to bring out the best of you . Amit Sadh who was the show stopper for her show told the Urbanista , that he was delighted to walk for her show , besides her clothing line being so attractive , it is also about being most comfortable when you wear her outfits.

Digvijay Singh had one of the most thrilling shows of the night  and his clothing line which created lot of suspense and drama. His style consisted more of dark colours and ruffels .The visual experience was one of a kind and anybody watching the show could make out a lot of effort was put into choreographing the whole thing.

Aasif merchant had his both , beach wear and formals rocking at India beach fashion week , the swim wear looked very attractive and very stylish . For his formals he kept it chic and minimal while he  dealt with light colours like white and incorporated more of blue in all of its patchworks on the sleeves , collar etc . Linen was mostly used as the main material for this clothing line .

Ken Ferns  put up a vibrant , colour popping and colourful show at the India beach fashion week just like his outfits the fashion show was peppy and even more fun to watch .Also the collection Ken showcased was called “Soda” hence it was very bubbly just like a soda. The famous Bigg Boss contestant, top model one of the winner at Miss United continents 2016 Lopa mudra shared the stage with Ken ferns as the show stopper with a vibrant and bold off shoulder .

Arjun Khanna was the last for the night but yes I can truly say that he ended with a bang and closed the show . I really could see the hardwork behind each and every design , ethnicity and modernity all in one . It was very much noticable that Arjuna khanna is a premium lable as well as a premium material was used in each of his outfits . The detailing on each and every outfit was mind-blowing . All in one I can say Arjun Khanna was just brilliant .

Oh and here’s my outfit if the day for day 1

So all of this sums up for everything that happened on the Day 1 and it was more than fun and I’ve enjoyed alot and met many celebrities. So if you guys don’t want to miss any of this be there today and tomorrow at Goa Marriott for India beach fashion week and witness Asia’s largest fashion week here in my hometown Goa.

My post on day 2 will be up soon so stay tuned ! Until next time ?.

Shruti Haldankar

From the beautiful land of sun, sand and sea, Goa. I've recently completed my Bachelor in Business Administration and earned a BBA degree, I've been fashion blogging for a couple of years now and try to dedicate as much time as possible to my part time passion.


    • I might have seen you as well , can’t wait for bloggers meet up.

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